Importing Google Ads Campaigns into Microsoft Advertising

If you already run Google Ads campaigns, Microsoft Advertising has an import feature that copies your campaigns, ad groups, keywords, and ads over directly, so you're not starting from a blank account.

1. Sign in to your Microsoft Advertising account and open the import tool from its dashboard.
2. Connect your Google Ads account when prompted, and select which campaigns you want to bring over.
3. Review the import — Microsoft will show you what's being copied before it's applied.
4. Confirm the import and let Microsoft create the matching campaigns, ad groups, and keywords.
5. Check bids and budgets after import, since costs and competition can differ from Google Ads.

After I import, how do I know if the campaigns are performing similarly on Microsoft?

Ask datanephew to pull performance data from both platforms once the imported campaigns have some history — it can help you compare cost and conversions side by side.

Do I need to redo my conversion tracking after importing?

That's a platform setup step handled inside Microsoft Advertising itself. Once it's in place, ask datanephew to check that conversions are actually being recorded on the imported campaigns.