knowledge base
Everything about your traffic, search rankings, and datanephew
Plain-English definitions for the terms in your reports, and short guides for getting Claude to actually use them. Search the sidebar, or start with what people look up most.
frequently visited
term
UTM parameters
Tags added to a link so Analytics knows exactly where a click came from.
termBounce rate
The share of visits where someone leaves without any further interaction.
guideHow to Connect Google Analytics to Your Website
Create a GA4 property, add the tracking tag to your site, and confirm the data is arriving.
guideHow to Check Google Analytics Is Working
Use Realtime and DebugView to confirm data is arriving, and work through the usual reasons it never does.
guideDiagnose a search traffic drop
Work out whether a drop in search visits is rankings, algorithm, or something on your page.
termMCP (Model Context Protocol)
The standard that lets an AI assistant like Claude talk to a tool like datanephew.
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