Ask Claude about a traffic drop

This is the shape of question datanephew is built to answer well: something specific, in your own words, that would otherwise take opening several reports to piece together.

1. Connect at least Google Analytics (Search Console adds more context if it is search-related).
2. Ask Claude directly: "why did my traffic drop last week?"
3. Claude asks datanephew for traffic by channel, device, and page over that window to isolate where the drop is concentrated.
4. It checks whether the drop lines up with a change in rankings, a campaign ending, or a seasonal pattern.
5. Ask a follow-up — "is that still happening?" — and datanephew picks up from what it remembers about the earlier answer.

Will it just tell me the number, or actually explain what happened?

It is built to explain — cross-referencing sources to find the likely cause, not just reporting that traffic went down.

What if I do not know the right question to ask?

Start with what you actually noticed, in plain words — "fewer people are visiting" or "nobody is filling out the contact form" — datanephew works from there.