Abandoned Cart Flows
An automated email (or series) sent when someone adds items to a cart but leaves without buying.
What it means
An abandoned cart flow triggers when a shopper puts something in their cart on your site and then leaves without completing checkout. It's a reminder, often with the exact items they left behind, sometimes followed by a second nudge or a small incentive.
Why it matters
These are some of the highest-converting emails a store sends, since the recipient already showed real purchase intent minutes or hours earlier — they just need a nudge. A flow that isn't set up, or is set up but quietly broken, is one of the more expensive gaps a small e-commerce business can have without realizing it.
ask datanephew
Is my abandoned cart flow actually recovering sales?
Ask datanephew to pull open, click, and conversion numbers for that flow specifically — a flow that's live but barely gets opened is worth a subject-line or timing fix.
How does my abandoned cart performance compare to my other emails?
Ask datanephew to compare your abandoned cart flow's click rate against your regular campaigns — if it isn't clearly outperforming them, something in the flow is likely underperforming its potential.