"ConvertKit/Kit: Subscribers, Tags & Sequences"
ConvertKit (now Kit) keeps one single list and organizes everyone with tags instead of separate lists.
What it means
Unlike platforms with multiple named lists, ConvertKit (rebranded Kit) puts every subscriber into one pool and uses tags to organize them — a tag might mark someone as "bought course" or "clicked link X." A Sequence is ConvertKit's name for an automated email series, similar to a flow on other platforms, usually triggered by a tag or form signup.
Why it matters
Because everything lives in one list, the tags you apply are the entire organizing system — a business that doesn't tag consistently ends up with a single undifferentiated list and no way to send anything targeted. Getting tagging right early matters more here than on platforms where separate lists provide some structure by default.
ask datanephew
Does datanephew support ConvertKit or Kit?
Yes — datanephew reads campaign and sequence performance from ConvertKit/Kit directly, tags and all.
Which of my tags or sequences actually engages people?
Ask datanephew to break down open and click rates by the tags or sequences you use most — that shows which of your groupings are worth building more content around.