"Klaviyo: Flows vs. Campaigns"
Klaviyo splits sending into automated Flows and one-off Campaigns, and tracks each separately.
What it means
In Klaviyo, a Campaign is a one-time email you send to a list or segment on your own schedule. A Flow is an automation triggered by subscriber behavior — signup, purchase, browsing a product — that runs continuously in the background without you sending it each time.
Why it matters
Because Flows and Campaigns are built and reported differently, it's easy to focus entirely on Campaign performance and never check how the automated Flows are doing — even though Flows, once built, often carry more of the ongoing revenue for a store since they run on every subscriber automatically.
ask datanephew
Does datanephew read both my Klaviyo Flows and Campaigns?
Yes — datanephew supports Klaviyo and can pull performance for both, so you can compare how your automations are doing against your one-off sends.
Which is actually performing better, my flows or my campaigns?
Ask datanephew to compare open and click rates for your Flows against your recent Campaigns — that tells you whether it's worth investing more time in automation versus manual sends.