"Brevo: Marketing vs. Transactional Email"
Brevo separates promotional campaigns from automatic order/account emails, and tracks them differently.
What it means
Brevo distinguishes marketing email — newsletters and promotional campaigns you choose to send — from transactional email — order confirmations, password resets, shipping updates, sent automatically as part of using your site. Each has its own sending reputation and reporting inside Brevo.
Why it matters
Transactional email tends to have very high open rates simply because people expect and want it — a receipt, a shipping notice — which makes it a poor comparison against marketing email performance. Mixing the two together in your head, or treating a strong transactional open rate as a sign your newsletter is thriving too, gives a misleading picture.
ask datanephew
Does datanephew work with Brevo?
Yes — Brevo is a supported provider, and datanephew reads your campaign performance data directly.
Can it tell me apart my newsletter performance from my order emails?
Ask datanephew to pull performance specifically for your marketing campaigns — that keeps transactional email's naturally high open rates from skewing your read on how your newsletter is actually doing.