Anchor Text
The clickable words used in a link, on your site or someone else's.
What it means
Anchor text is the visible, clickable text of a hyperlink — instead of just "click here," it might read "our pricing page" or "how datanephew works." Search engines use anchor text as a clue about what the linked page is about, both for internal links on your own site and backlinks from other sites.
Why it matters
Descriptive anchor text helps both visitors and search engines understand what they'll find on the other end of a link, while generic anchor text like "click here" wastes a small but real opportunity to signal relevance, especially for internal linking between your own pages.
ask datanephew
Can datanephew check the anchor text pointing to my site?
Yes — as part of your backlink profile, it can show what text other sites are using when they link to you.
Should I change all my "click here" links?
It's a reasonable cleanup, though not urgent on its own — ask datanephew if your key pages have healthy internal linking overall rather than fixating on individual anchor text.