What Is Schema Markup?
Extra code on a page that tells search engines exactly what the content means.
What it means
Schema markup is a standardized bit of code added to a page that spells out, in a format search engines understand, what something actually is — a review, a recipe, a business address, an event date — rather than making the search engine guess from the visible text.
Why it matters
Pages with correct schema markup are more likely to get rich results in search — star ratings, prices, FAQ dropdowns — which stand out and get more clicks. It's also increasingly how AI-driven search features understand and summarize a page's content.
ask datanephew
Can datanephew tell me if my site has schema markup set up correctly?
Yes — when it audits a page, it checks for structured data and can flag whether it's present, missing, or has errors.
Will adding schema markup boost my rankings directly?
It's not a direct ranking factor on its own, but it makes you eligible for rich results that get more clicks, and helps AI search features describe your content accurately — ask datanephew to check what's on a given page now.