What Is Quality Score?
Google's 1-10 rating of your ad's relevance, which affects your Ad Rank and what you pay per click.
What it means
Quality Score is a 1-10 rating Google Ads gives each keyword, based on how relevant your ad and landing page are to the search, and how often people click on your ad. A higher score means Google trusts that your ad is a good match for the searcher.
Why it matters
Quality Score directly affects Ad Rank, which decides your ad position and how much you pay per click. Two advertisers can bid the same amount, but the one with a higher Quality Score can get a better position for less money — so a weak score is quietly costing you on every click.
ask datanephew
Which of my keywords have a low Quality Score?
Ask datanephew to pull Quality Score by keyword — it can flag the ones dragging your account average down so you know where to focus first.
Is my Quality Score costing me money?
Ask datanephew to compare your cost-per-click against similar keywords with higher scores — that gap is roughly what a better score would save you.