How Google Ads Conversion Tracking Works

Conversion tracking is what tells Google Ads that a click actually led to something valuable — a purchase, a form submission, a phone call. Without it working correctly, Smart Bidding and your reports are both flying blind, even if traffic looks fine.

1. Ask datanephew "is my conversion tracking set up correctly?" to get a health check across your conversion actions.
2. It checks which conversion actions are active, and whether they're actually recording activity recently.
3. It checks auto-tagging status, since conversion tracking commonly breaks silently when auto-tagging gets turned off.
4. Ask it to flag any conversion action that's gone quiet compared to its usual volume.
5. Ask for a plain-English summary of what each tracked conversion action actually represents, if you've lost track.

Why did my conversions suddenly drop to zero?

Ask datanephew to check your auto-tagging status and recent conversion action activity — a silent auto-tagging failure is one of the most common causes of conversions disappearing overnight.

How do I know which conversion actions actually matter?

Ask datanephew to list your active conversion actions with recent volume — it can help you tell which ones are meaningfully driving your reported results versus barely firing.