Retracting & Restating Offline Conversions
When an imported sale gets refunded or its value changes, there's a correct way to update it instead of leaving stale data in place.
What it means
If your business imports conversions after the fact (like a lead that becomes a sale weeks later), you sometimes need to correct one afterward. A "retract" permanently removes a conversion — the right move for a full refund or cancellation. A "restate" changes the value of a conversion without changing the count — the right move for a partial refund or a corrected sale amount.
Why it matters
Leaving a refunded or cancelled sale in your conversion data means your automated bidding keeps optimizing toward an outcome that didn't actually happen, which can quietly skew which campaigns and keywords it favors.
ask datanephew
A sale I reported as a conversion just got refunded — what do I do?
Ask datanephew about your conversion action's adjustment options. A full refund should be retracted (removed); a partial refund should be restated (its value corrected), rather than left as-is.