What Is Bing Webmaster Tools?
Microsoft's free tool for seeing how your site performs in Bing search.
What it means
Bing Webmaster Tools is Microsoft's version of Search Console — it shows you which searches on Bing (and Yahoo, which runs on Bing's results) bring people to your site, how your pages rank, and whether Bing is having any trouble crawling them.
Why it matters
Bing is a smaller slice of search traffic than Google, but it is not nothing, and it powers the default search in Windows and Microsoft Edge, so a chunk of desktop searchers never touch Google at all. Ignoring it means flying blind on that traffic.
ask datanephew
Is it worth bothering with Bing if most of my traffic comes from Google?
If you have Bing connected, ask datanephew to check whether Bing traffic is growing or flat — for some local businesses it is a meaningful secondary channel, especially on desktop.
Can datanephew show me my Bing search performance?
Yes — once Bing Webmaster Tools is connected, ask it for your top Bing queries or ranking pages the same way you would ask about Google.