How to Audit Your Local Citations

datanephew reads your Google Business Profile but doesn't search other directories, so auditing your citations beyond Google means checking them by hand — a bit of manual work, but worth doing periodically to keep your local search signals clean.

1. List the exact, correct version of your business name, address, and phone number to use as your reference.
2. Search your business name plus city in Google, and separately check major directories relevant to your industry.
3. Compare each listing you find against your reference details, noting any mismatches — old addresses, wrong phone numbers, inconsistent name formatting.
4. Prioritize fixing the largest and most-visited directories first, since they carry the most weight.
5. Claim any unclaimed listings you find so you can correct and control them going forward.
6. Recheck every few months, since directories can drift out of date on their own.

Can datanephew run this audit for me automatically?

Not beyond Google — datanephew doesn't search other directories, so that part stays manual. It can do the first step for you: read the name, address and phone on your Google Business Profile and check them against your own website, so you start the audit with the right details.

Can datanephew help with anything related to my local presence?

Yes. With your Business Profile connected it reads your listing, your reviews, and how people act on it — calls, website clicks, direction requests — for free, and it can check where you rank on Google Maps from the spots you choose as Premium Research.