What Is the Local Pack (Map Pack / 3-Pack)?
The map plus three-business listing Google shows at the top of local search results.
What it means
When you search for something like "plumber near me," Google often shows a map with three highlighted businesses above the regular search results. That's the Local Pack, sometimes called the Map Pack or 3-Pack. Landing in it is one of the most valuable spots in local search, since it appears before any organic result.
Why it matters
Ranking well organically doesn't guarantee a Local Pack spot — it's driven by a different, more location-specific set of signals. A business can have a strong website and still be invisible in the Local Pack if its listing signals aren't in order.
ask datanephew
Can datanephew tell me if I'm showing up in the Local Pack?
Yes. For a search you name, datanephew checks where you rank on Google Maps from the spots you choose — your shop, a couple of neighborhoods, the edge of the area you serve — and shows the businesses ranking around you, with their ratings and review counts. It's Premium Research, so each check uses a few credits, priced by how many spots you check.
What else can it see about my listing?
With your Google Business Profile connected, it reads your listing as Google holds it, your reviews, and how people act on it — calls, website clicks, direction requests — for free. That's where problems like a wrong phone number, a dead website link or an unanswered review show up.