Impressions vs. clicks
How many times your link appeared in search versus how many times someone clicked it.
What it means
An impression counts each time your page appeared in a Google search results page, whether or not anyone scrolled to see it. A click counts only when someone actually followed the link to your site.
Why it matters
Impressions without clicks usually means you're ranking but not standing out — the title, snippet, or ranking position isn't earning the click. Clicks without impressions growth means you're winning on relevance to whoever is already searching for you.
ask datanephew
What's a good click-through rate?
It depends heavily on ranking position and what else is on the results page, so a flat benchmark isn't that useful. Ask datanephew for your click-through rate by query and position, and it'll help you spot the ones worth rewriting a title for.
Can datanephew tell me which queries get impressions but no clicks?
Yes — that's exactly the kind of comparison it's built to pull from Search Console.