glossary term
Keyword ranking
Where your page shows up in search results for a given search term.
What it means
Keyword ranking is the position your page holds in Google's results for a specific search term, on a specific day, for a specific searcher location — it moves, sometimes hour to hour.
Why it matters
A single ranking check is a snapshot, not a trend. What matters is whether your ranking for the terms that actually bring you business is moving up, holding steady, or slipping — and why.
ask datanephew
Can datanephew track my ranking for specific terms?
Yes — connect Search Console and ask about your position for any query you care about, over any date range.
Why did my ranking drop for a term I used to rank well for?
Ask datanephew — it can check whether the drop lines up with a ranking algorithm shift, a competitor change, or something on your own page, like lost backlinks or a technical issue.