Maximize Clicks
An automated strategy that gets you as many clicks as your budget allows — good for gathering early data, not a quality signal.
What it means
Maximize Clicks automatically sets bids to get the most clicks possible within your budget, optionally capped by a maximum CPC you set. It optimizes purely for click volume, with no awareness of whether those clicks turn into anything valuable.
Why it matters
This is a reasonable choice for a brand-new campaign still gathering initial traffic and conversion data, since it doesn't need any conversion history to work. It's a poor long-term choice once you have enough data to bid toward an actual business outcome, since it has no concept of lead or sale quality.
ask datanephew
Should I still be using Maximize Clicks on this campaign?
Ask datanephew how much conversion data the campaign has built up. If there's enough recent conversion history, a strategy that optimizes toward actual results is usually a better fit than one that only chases clicks.