Seasonality Adjustments
A way to warn automated bidding about a short, known spike or dip before it happens.
What it means
Seasonality adjustments let you tell Smart Bidding in advance about a short, expected change in conversion rate — like a flash sale weekend or a known slow period — so the system can react faster than it would by discovering the shift on its own from live data.
Why it matters
Without a heads-up, automated bidding has to learn a sudden spike or dip the hard way, which can mean missed opportunity during a short sale window or overspending during an unusually slow stretch. A seasonality adjustment is specifically meant for short, temporary events, not an ongoing change in your business.
ask datanephew
I have a big sale coming up for just a few days — should I do anything with my bidding first?
Ask datanephew whether a seasonality adjustment makes sense for the specific dates of your sale, so automated bidding isn't caught off guard by the temporary spike in conversions.