Maximize Conversion Value
The value-based counterpart to Maximize Conversions — gets the most total conversion value your budget allows.
What it means
Maximize Conversion Value automatically sets bids to generate the highest total conversion value within your budget, with an optional target ROAS you can add once you have one in mind. Like Target ROAS, it needs real, differentiated dollar values attached to your conversions to be worth using.
Why it matters
If your conversions all carry roughly the same value, this strategy won't behave meaningfully differently from a plain count-based one — the benefit only shows up once higher-value and lower-value conversions are genuinely distinguished in your tracking.
ask datanephew
Is Maximize Conversion Value actually going to help me, or is Maximize Conversions just as good?
Ask datanephew whether your recorded conversion values vary meaningfully. If they don't, count-based Maximize Conversions will perform about the same and is simpler to reason about.