Connect Google Business Profile

Google Business Profile MCP for Claude

Connect your Google Business Profile and ask Claude why the phone went quiet, which searches find you, or why the place down the road shows up first. Reading your listing, reviews and performance is free; fixing what it finds is Owner.

Free to read · Owner to edit · OAuth

What Claude can do with Google Business Profile

Most listing problems can't be seen from inside the dashboard. Google changes your phone number on its own, the website button points at a domain you let go, a critical review sits unanswered for months. Business Profile shows you the numbers but not the reason. Claude reads the listing, the performance and the reviews together and tells you which one explains the drop.

Reading your data
  • Your listing as Google holds it

    Name, phone, address, website, hours, categories, description, services and attributes. It also shows which fields Google changed on its own, which of your edits are still in Google’s review, and whether you currently control the listing.

  • How people find and act on it

    Daily views on Search and Maps, calls, website clicks, direction requests and bookings, plus the monthly search terms people used, going back up to about 18 months.

  • Reviews and your replies

    Every Google review with its rating and full text, and your reply to it, including replies Google is still reviewing.

  • Posts and photos

    Your posts and whether each is live or still in review, and your photos and customers’ photos, listed separately.

  • Where you rank on MapsPremium Research

    For a search you name, the top Maps results at the spots you choose (your shop, a few neighborhoods, the edge of your service area), with each business’s rating and review count and yours marked.

Making changes Owner
  • Listing details

    Hours, holiday hours, description, phone, website, additional categories, services and attributes. Name, address, primary category, open/closed status and service area stay with you: Google treats those as identity changes that can send a listing back through verification, so Claude tells you what to change in Business Profile instead.

  • Edits Google made without you

    Accept or reject a change Google made to your listing on its own, such as a phone number it picked up from somewhere else.

  • Booking and ordering links

    Add or change the appointment, booking or ordering link on your listing.

  • Review replies

    Claude drafts the reply, you confirm the wording, and it posts as your business. Owners can’t hide or remove Google reviews; one that breaks Google’s policies can be flagged in Business Profile.

  • Posts and photos

    Publish an update, event or offer, or add a photo. A post goes live when it’s created, with no draft, and Google moderates it.

See it in action

A real Google Business Profile question, start to finish

You talk to Claude. Claude steps out to datanephew when it needs your actual Google Business Profile data.

  • Why have calls from Google dropped?
  • Did Google change anything on my listing without telling me?
  • Which searches are people using to find me?
  • Which reviews haven’t I replied to?
  • Where do I rank on Maps across town, not just at the shop?
  • Why does the business down the road show up above me?
  • Set my holiday hours.
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Setup: authorise, paste, ask

Most Google Business Profile MCP setups you'll find want you to clone a GitHub repo, install dependencies, manage credentials in a config file, and keep a local server running on your own machine. This one doesn't.

1

Authorise Google Business Profile

Sign in with Google and pick the Business Profile you manage.

2

Paste one connector URL into Claude

Add your personal connector URL in Claude's settings. That's the whole install — nothing runs on your machine, and there's nothing to keep alive or update.

3

Ask

Open a conversation and ask about your Google Business Profile data the way you'd ask a person. Claude remembers what you looked at last time.

What's free and what's Owner

Your own numbers are free to read on every plan. Editing your site — publishing, fixing titles, submitting sitemaps — is Owner.

Google Business Profile on datanephew

  • Reading your own site — traffic, rankings, page speed, technical health — is free and always will be.
  • Google Business Profile sits on Owner because of what it does beyond reading your own numbers: changing things on your behalf.
  • Owner is $9 a month or $90 a year. Pro is $25 a month or $250 a year, for up to 5 of each site or account. There is no seat count and no minimum.
  • You can connect everything free first and see what the diagnosis looks like before paying for the fix.

Google Business Profile and Claude — common questions

Can Claude change my business name, address or main category?

No, on purpose. Google treats those as identity changes and can send a listing back through verification, or suspend it, when they change. Claude tells you what to change and why, and you make the change in Business Profile directly. Hours, phone, website, description, services, attributes and additional categories it can change on Owner.

Why does a change show as pending?

Google reviews many listing edits, review replies and posts before they appear. Claude reports what Google returns: pending means submitted and waiting on Google, not live yet.

What is free and what is Owner?

Reading your listing, reviews, photos, posts and performance is free on every plan. Changing anything is Owner. Maps rank checks are Premium Research, priced by the credit and by how many spots you check.

Can Claude delete a bad review?

No. Business owners can’t hide or remove Google reviews. Claude can reply to it on Owner, and a review that breaks Google’s policies can be flagged in Business Profile directly.

What about Business Profile Q&A?

Google discontinued Q&A in 2025, so there is nothing there to read or answer. The questions customers used to ask belong in your description, your services and your review replies, all of which Claude can work with.

How much is Owner?

$9 a month, or $90 a year, including $20/month in Premium Research credits, which also cover Maps rank checks.

Other things datanephew connects to
All connectorsGoogle AnalyticsGoogle Search ConsoleDataForSEO
Learn the basics
What Is a Google Business Profile?How to Optimize Your Google Business ProfileGBP Primary vs. Secondary CategoriesHow to Respond to a Google ReviewHow to Get More Google ReviewsWhat Is Local Rank Tracking (Geo-Grid)?

Connect Google Business Profile and ask it something

Start on Analyst — your own numbers cost nothing. Upgrade when you want the research or the fix.

Free · No credit card · Works with Claude