Facebook Page Reach (Organic vs. Paid)
How many unique people saw your Page's content, split by whether you paid for it.
What it means
Reach counts the unique people who saw a post from your Page. Organic reach is the people who saw it for free, mostly because they follow you or it was shared into their feed. Paid reach is people who saw it because you ran an ad. Facebook reports both separately and combined.
Why it matters
Organic reach on Facebook has shrunk a lot over the years, so a post that used to reach most of your followers for free might now only reach a small slice of them. Watching the organic number on its own tells you whether your content is actually connecting, instead of hiding a weak post behind ad spend.
ask datanephew
How is my organic reach trending?
Ask datanephew to pull your Page's reach over the last few months and split out organic from paid so you can see if your unpaid content is losing ground.
Is a recent post underperforming or is this normal?
Ask datanephew to compare that post's reach to your recent average — it can tell you if it's a real dip or just typical week-to-week variation.