The Ad Review Process (Under Review → Eligible)
What happens between publishing an ad and it actually being allowed to run.
What it means
Every new or edited ad goes through review before it can show anywhere. While that's happening it's marked "Under review." If it passes, it becomes "Eligible" and starts serving. Most ads clear review within a business day, though some take longer if the review is more complex.
Why it matters
A brand-new ad or a freshly edited one that isn't showing yet usually isn't broken — it's just still being reviewed. If an ad has been stuck "Under review" for more than a couple of days, that's worth a closer look; longer than a week is unusual enough to contact support about.
ask datanephew
Why isn't my new ad showing yet?
Ask datanephew to check the ad's review status. If it's still "Under review," that's expected for a new or recently edited ad — give it a little more time before assuming something's wrong.
How long should review normally take?
Ask datanephew for the ad's current status. Most ads clear within a business day; if yours has been sitting for several days, that's the point to flag it.