"Eligible (Limited)" Explained
A status meaning your ad is allowed to run, just not everywhere or to everyone.
What it means
"Eligible (limited)" means an ad or asset follows the rules well enough to run, but with restrictions on where or to whom it can show — common with topics like alcohol, gambling, healthcare, or trademarked terms. The platform names the specific restriction directly, so you don't have to guess which policy it's about.
Why it matters
This is not the same as a disapproval, and it doesn't need to be paused or fixed. It's easy to mistake "limited" for "broken" when really it's just running under narrower conditions than a fully unrestricted ad.
ask datanephew
My ad says "Eligible (limited)" — is that a problem?
Ask datanephew what the specific limitation is. It's a real restriction, not an error, and often nothing needs to change.
Why is my ad only showing to some people?
Ask datanephew to check the ad's policy status — a "limited" restriction (rather than a targeting setting) is a common, overlooked reason for narrower-than-expected reach.