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how-to guide

Appealing vs. Editing a Disapproved Ad

Two different fixes for a flagged ad, depending on whether the flag was right.

If an ad gets disapproved, you have two paths back to running: fix it, or dispute it. Picking the right one matters — appealing something you actually need to change just wastes time, and editing something that was flagged in error doesn't address why it was flagged.

Steps

  1. Read the specific policy reason attached to the disapproval before doing anything else.
  2. If the ad genuinely contains what was flagged, edit or remove that element — this automatically resubmits the ad for a fresh review.
  3. If you believe the flag is simply wrong, file an appeal (a "dispute decision" request) instead of changing anything.
  4. If there's no appeal option available at all, that usually means the policy doesn't allow disputing it — an edit is the only path forward.
  5. For content that's outright prohibited, it has to be removed; for merely restricted content, adding a disclosure or certification can sometimes resolve it without removing anything.

ask datanephew

Should I appeal this disapproval or just fix the ad?

Ask datanephew to pull up the exact policy reason cited. If the ad clearly contains what's described, editing is faster and safer; only appeal if you're confident the flag doesn't actually apply.

I edited my ad to fix the issue — now what?

Nothing extra to do — an edit automatically triggers a new review. Ask datanephew to check back on the status in a day or two.