how-to guide
Appealing vs. Editing a Disapproved Ad
Two different fixes for a flagged ad, depending on whether the flag was right.
If an ad gets disapproved, you have two paths back to running: fix it, or dispute it. Picking the right one matters — appealing something you actually need to change just wastes time, and editing something that was flagged in error doesn't address why it was flagged.
Steps
- Read the specific policy reason attached to the disapproval before doing anything else.
- If the ad genuinely contains what was flagged, edit or remove that element — this automatically resubmits the ad for a fresh review.
- If you believe the flag is simply wrong, file an appeal (a "dispute decision" request) instead of changing anything.
- If there's no appeal option available at all, that usually means the policy doesn't allow disputing it — an edit is the only path forward.
- For content that's outright prohibited, it has to be removed; for merely restricted content, adding a disclosure or certification can sometimes resolve it without removing anything.
ask datanephew
Should I appeal this disapproval or just fix the ad?
Ask datanephew to pull up the exact policy reason cited. If the ad clearly contains what's described, editing is faster and safer; only appeal if you're confident the flag doesn't actually apply.
I edited my ad to fix the issue — now what?
Nothing extra to do — an edit automatically triggers a new review. Ask datanephew to check back on the status in a day or two.