Disapproved Ads Explained
An ad that broke a policy and isn't allowed to run anywhere until it's fixed.
What it means
A disapproved ad gets zero impressions — it simply can't run until the issue is resolved. This only affects that one ad; it isn't automatically a strike against your whole account.
Why it matters
If a specific ad seems to have stopped getting any traffic at all (not just less traffic), a disapproval is one of the first things worth checking, since it's a hard stop rather than a slowdown.
ask datanephew
Why has this ad gotten zero clicks since I published it?
Ask datanephew to check the ad's approval status. A disapproval means it never actually started running, which looks very different from an ad that's just underperforming.
What do I do about a disapproved ad?
Ask datanephew what policy it violated, then either edit the ad to comply (which resubmits it automatically) or appeal it if you believe the flag is wrong — see "Appealing vs. Editing a Disapproved Ad."