Google's Clickbait Ads Policy
A rule against ad copy that uses sensationalized or misleading hooks to drive clicks.
What it means
Google prohibits ad text or imagery that uses clickbait or sensationalized language to get clicks — things like implying a hidden scandal or secret, or copy like "you won't believe what happened." This applies to ad copy account-wide, across all Google Ads formats. A related, additional set of rules applies specifically to YouTube and Discover Feed creative — see "YouTube & Discover Ad Claims Policy."
Why it matters
Sensational-sounding headlines can feel like good marketing but they're one of the more common reasons an ad gets flagged. A related violation of this policy generally comes with a warning first rather than an immediate account suspension, so there's usually room to fix it before it escalates.
ask datanephew
Why did my ad get flagged for "misrepresentation" or "clickbait"?
Ask datanephew to check the specific policy topic cited on the ad. It can tell you which rule was cited, though rewriting the copy to comply is something you'll do yourself.