Why Health Insurance Ads Need Certification
Advertising health or medical insurance coverage requires Google certification in the US, with a few narrow exceptions.
What it means
In the US, advertising health and medical insurance coverage requires Google certification, with government advertisers pre-approved. Selling ACA marketplace plans needs an additional certificate specifically to bid on ACA-related keywords. Ads exclusively for dental, vision, or travel health insurance aren't restricted the same way.
Why it matters
If a health-insurance-related ad won't get approved, the most common reason is simply that the required certification hasn't been completed yet for the specific type of coverage being advertised — it's a paperwork gap more often than a content problem.
ask datanephew
Why won't my health insurance ad get approved?
Ask datanephew to check the disapproval reason cited. If it points to a certification requirement, that's a Google Ads account-level certification to complete, not something to fix by editing the ad copy.