Healthcare & Medicines Advertising Rules
Some healthcare content can't be advertised at all; most of the rest just needs certification and shows as "Eligible (limited)."
What it means
Certain healthcare-related content can't be advertised at all, while other categories can be advertised, but only in approved locations by advertisers who've applied and been certified. Prescription drug terms are similarly restricted in ad text, landing pages, and keywords unless you're certified to use them.
Why it matters
For most healthcare advertisers who've gone through certification, seeing "Eligible (limited)" on a healthcare ad is the normal, expected outcome — not a sign something's wrong. It only becomes a real problem if the certification itself hasn't been completed for your target locations.
ask datanephew
My healthcare ad shows "Eligible (limited)" — do I need to fix something?
Ask datanephew to confirm the ad's exact status and any policy details attached. For most healthcare categories, this restricted status is expected once you're certified, not a defect.