Alcohol Advertising Policy
Alcohol ads are allowed, but restricted by location and format to match local laws.
What it means
Alcohol advertising is a restricted-content category: Google requires advertisers to follow local alcohol laws and industry standards, and restricts where and in what format alcohol ads can show. Depending on your targeted locations, this commonly results in an "Eligible (limited)" status rather than a full approval.
Why it matters
If you sell or promote alcohol, seeing your ad restricted to certain locations or age groups is expected behavior, not a problem to fix. It's worth checking that your targeted locations actually match the ones where alcohol ads are permitted for your business type.
ask datanephew
Why is my alcohol-related ad only showing in some areas?
Ask datanephew to check the policy details attached to the ad. A location- or age-based restriction here is the normal, compliant outcome for this category.