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glossary term

Restricted Prescription Drug Terms in Ads

Certain drug-related words in your ad, keywords, or landing page can trigger a policy flag even outside the pharmacy industry.

What it means

Google restricts the use of prescription drug terms in ad text, keywords, and landing pages. Depending on your location, only advertisers certified to advertise prescription drug services are allowed to bid on keywords containing those terms at all.

Why it matters

This isn't limited to pharmacies — a dental, veterinary, or medical-adjacent business that mentions a specific prescription medication by name (even just describing a treatment) can trip this policy without realizing the term itself is restricted.

ask datanephew

My ad got flagged and I'm not even in the pharmacy business — could a drug name be the reason?

Ask datanephew to check the exact policy topic cited on the disapproval. If it names a restricted drug term, that's the specific word or phrase to remove or replace, not necessarily a sign your whole ad or business is disallowed.