Sitelinks, Callouts & Structured Snippets
Three common ways to add extra links and selling points beneath a search ad.
What it means
Sitelinks are extra clickable links beneath your ad pointing to specific pages, like a pricing page or a contact page. Callouts are short, non-clickable phrases that highlight selling points, like "Free shipping" or "24/7 support." Structured snippets show a header (like "Services") followed by a list of specific values (like "Repair, Installation, Maintenance"). The system automatically chooses whichever combination of these performs best for a given search, rather than always showing every one you've added.
Why it matters
Adding a good set of sitelinks, callouts, and snippets makes your ad take up more space and say more, generally for no extra cost beyond normal clicks — it's one of the easier, low-effort ways to improve an ad's overall strength and appeal.
ask datanephew
Am I using sitelinks, callouts, and structured snippets on my ads?
Ask datanephew to check which of these you currently have set up. If some are missing, adding them is one of the simplest ways to make an ad more compelling at no extra cost.