Why Was My Business Name or Logo Asset Rejected?
Google only allows the name that matches your actual domain, your recognized business name, or your app — not a chosen marketing name.
What it means
Business name and logo assets show your business's name and logo alongside a search ad. Google's Business name requirements policy restricts what can be used there to the domain name, your business's recognized legal or trading name, or the name of the app being promoted — not just any brand phrase you'd like to display.
Why it matters
This is a common, easy-to-miss rejection reason: if the name you enter doesn't clearly match your website's domain or your registered business name, it can get rejected even if it's a perfectly legitimate marketing name you use elsewhere.
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My business name asset got rejected — what's the likely reason?
Ask datanephew to check whether the name you used matches your site's domain or your registered business name closely enough. A mismatch there is the most common cause of this specific rejection.