Choosing a Campaign Type for Your Goal

Google Ads offers several very different campaign types, and picking the wrong one for your goal is a common reason a campaign underperforms even when it's technically set up correctly.

1. If people are already actively searching for what you offer, a Search campaign captures that existing intent directly.
2. If you sell physical products, Shopping or Performance Max for retail put your product photo and price directly in front of shoppers, using your product feed.
3. If you're trying to create interest rather than capture an existing search, Video and Demand Gen campaigns are built for awareness and consideration, using visual creative across YouTube, Discover, and Gmail.
4. Display campaigns exist for broad reach across the web, and are gradually being folded into Demand Gen.
5. Ask datanephew to break down your recent performance by campaign type, so you can see which of these is actually earning its keep before adding a new one.

Which campaign type should I actually be using?

Ask datanephew to look at your current campaigns' performance broken down by type. That tells you whether you're capturing existing demand well, creating new demand well, both, or neither — which points to what to add or fix.