What Is Performance Max?
A Google Ads campaign type that automatically runs your ads across Search, Display, YouTube, Maps, and Gmail from one campaign.
What it means
Performance Max is a single campaign type that shows your ads across all of Google's inventory at once — Search, Display, YouTube, Gmail, Maps, and more — instead of you building separate campaigns for each. You provide asset groups (images, text, video) and audience signals, and Google's automation decides where and to whom to show them.
Why it matters
Because Performance Max blends channels together, it's harder to tell which channel is actually driving results — datanephew can read your asset groups and audience signals to help unpack what's working, since the campaign itself reports mostly in aggregate.
ask datanephew
What's actually working inside my Performance Max campaign?
Ask datanephew to pull your asset group performance and signals — it's the closest thing to a channel breakdown that Performance Max exposes.
Should I add more audience signals?
Ask datanephew to check how your current signals are performing — if the campaign is under-delivering, refining the signals is often a bigger lever than adding more creative assets.