What Are Lead Form Assets?
Let someone submit their contact info right from the ad, without ever visiting your website.
What it means
A lead form asset attaches a simple contact form directly to your ad, so an interested customer can submit their name and details on the spot instead of clicking through to a landing page first. It's especially common for service businesses where the goal is getting a lead's contact info rather than a purchase.
Why it matters
For a business like a contractor, dentist, or lawyer where the real goal is "get them to reach out," a lead form can shorten the path to that outcome — but it also means leads may skip your landing page entirely, so it's worth making sure whatever process picks up those leads (email, CRM, phone follow-up) is actually watched closely.
ask datanephew
Should I be using a lead form on my ads instead of just sending people to my site?
Ask datanephew whether lead form assets are set up on your account, and how their lead volume compares to leads coming through your regular landing page — that comparison helps decide whether it's worth adding.