Call, Location, Price & Promotion Assets
Four more ways to add practical, high-intent detail to an ad — a phone number, an address, prices, or a current sale.
What it means
Call assets add a phone number (or tap-to-call button) directly to the ad. Location assets show your business address and map info. Price assets display specific products or service tiers with their prices. Promotion assets highlight an active sale or discount, with optional dates. On Microsoft Advertising, these are called Call, Location, Price, and Promotion Extensions — same idea, different name.
Why it matters
These are especially useful for local and service businesses: a visible phone number or address can turn a search directly into a call or a visit, without the customer ever needing to click through to your site first.
ask datanephew
Should my ads show my phone number or address directly?
If you take calls or want walk-in customers, ask datanephew to check whether call and location assets are already set up — they can turn a search straight into a phone call or a visit.