how-to guide
GBP Products & Services Sections
The parts of your Business Profile where you list exactly what you sell or do.
Beyond your category, Google lets you list specific products and services directly on your profile — a useful place to spell out details a category label can't capture.
Steps
- Open the Products or Services section in your Business Profile dashboard.
- Add each product or service with a name, short description, and price if you want to show one.
- Include a photo for products where it helps — a menu item or retail product benefits more than a general service.
- Group related items so the section stays easy to scan rather than a long unsorted list.
- Revisit the list seasonally to remove anything discontinued and add anything new.
ask datanephew
Can datanephew fill in these sections for me?
Not today — this requires the Business Profile connector, which is on datanephew's roadmap. It's something datanephew will be able to help populate once that support ships.
Does this actually affect search ranking?
It's a smaller factor than your category and reviews, but a fuller profile generally performs better, and it gives customers a reason to trust they'll find what they're looking for.