How to Add a Tracking/Analytics Tag in Wix

A tracking tag — like Google Analytics or a Facebook Pixel — is a small snippet that reports visitor activity back to that tool. Wix has a built-in Marketing Integrations section that manages these without you touching any code, and datanephew can manage these tags for you directly.

1. In your Wix dashboard, go to Marketing & SEO, then Marketing Integrations.
2. Choose the tool you want to connect, such as Google Analytics or a Facebook/Meta Pixel.
3. Follow the prompt to enter the tracking ID for that tool.
4. Save the integration and give it a few minutes to start reporting data.
5. Visit your live site once to confirm the tag is firing (most tools show a "receiving data" confirmation).

Can datanephew add or update a tracking tag on my Wix site directly?

Yes — datanephew can manage your Wix tags directly, so you can ask it to add, update, or check on a specific tracking tag without you opening the Wix dashboard yourself.

How do I know if a tag is actually working after it's added?

Ask datanephew to check whether data is coming in from that source over the last day or two — that's a faster check than digging through the tool's own dashboard.